About the project
Details
Branding project
Client: Oficina Locomover
Made at Adverso Lab
Year: 2021
Branding developed for the Civil Society Organization (CSO) "Oficina Locomover", a partnership project between the Casa da Criança Paralítica de Campinas and FEAC. The collaborators of the initiative and the design team developed the project through co-creation design sprints. The rebranding process aimed to transform the organization into a business of impact. The main concept is the connectivity between the company's collaborators and how they work together to bring change in people with disabilities' life. A parametric design algorithm was developed for designing the logo specifically for the project. The color scheme reinforces the concept of diversity, the technical aspect involved, but with a human character. Yet its colors reflected directly on the filter developed to be applied over the organization's images.
